umbrella girl lwp

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this lwp depict a picture of a little lady with umbrella, perhaps to shelter her from the sun light. the largest sales growth opportunity for motorcycle and accessory manufacturers is female riders. some small efforts, in terms of motorcycle design and style, have been made over the past decade to recognize this, most recently with yamaha's launch video for the new r3. but what message does it send to a prospective female rider, attending a race weekend, product expo or bike show, when there are no female riders present, but dozens of umbrella girls who have nothing to do with the sport but standing by and looking pretty, are manufacturers and sponsors, and sanctioning bodies for that matter, convinced that the best way to attract half of their prospective customers is to present them as objects of sexual attraction, its probably not the best way to market whatever product it might be towards women, said paris, umbrella girl, but it definitely gets attention. it doesn't make me uncomfortable really, because i'm of the mind that if a girl wants to sign up for that gig that then that's really her business. umbrella girl.

we are both there for our different jobs. i'm comfortable with being judged for what i'm doing on the track more than i would be for standing around in lycra. there's no denying that grid girls are effective marketing. but if the intent of sponsors, race organizers and manufacturers is to grow the sport, maybe a lot more money and attention should be directed toward the women wearing the leathers and helmets, instead of the ones in the halter tops and miniskirts.