The Archetypture

The Archetypture of the Magical Reality

This fully interactive book offers you a totally new, exciting e-reading experience!

The Archetypture of the Magical Reality is the third part of the extraordinary Archetypture Book Series* by Andy Glowacki. It is a creative book app composed of words, images, and animations that – in addition to some ambitious poetic prose - offer you a great reading adventure that can be controlled by the “rolling of the dice".
The Archetypture of the Magical Reality has changed the classical two-dimensional e-book interface into a spatial, 3D book app that makes your e-reading experience even more interesting and effective. It transforms the purely visual perception of a book into a read-and-build creative process.

Navigate through the book and engage in the interplay between words, images, and movies. Start reading anew to immerse in the randomized content that will bring you toward new visual configurations as you move the dice. Enter the next phase of the challenge by simply shaking your mobile device. Add bookmarks to your favorite content to create a personal version of the book.

Drawing upon conclusions from R. Barthes’s postulate “The Death of the Author,” The Archetypture of the Magical Reality prevents the “death of the book reader” by announcing the birth of the Book User. It is directed to all the booklovers who seek a modern reading experience. Its special message and the unique formal character are dedicated to the community of professional literary critics and literati.
Become a Book User and begin your rolling adventure in the magical, virtual reality of modern literature. Actively participate in the creative act of reading and become more than a reader, become a co-creator of the Archetypture of Magical Reality.


*Archetypture Book Series by Andy Glowacki is an experiment at the interface of literature and graphic arts. Its previous parts include The Archetypture of Time (2013), a hybrid book based on the graphic language of QR codes that combines traditional paper medium with the modern form of electronic reading. The third part of the series, The Archetypture of the Magical Reality (2014), is available both as a mobile app and a paper version (to be assembled by the Book User).