Oobat - Taboo in Reverse

Oobat is a word game similar to Taboo or Catch Phrase. You are given a "secret" word. Your goal is to have your partner guess it. You are not allowed to use the "secret" word itself or any similar spelled or sounding words as hints. Contrary to Taboo, any word is fair game. It is in your best interest to use "taboo" words that are often associated with your word. Can you explain your word in 4 words or less?