Fashion : ultimate cover girl

In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of sixteen, appearing in both print and television advertising that year.
Her unprecedented thirty-year endorsement of the product catapulted it into the top-selling makeup line in the country.
Cybill Shepherd was one of Fashion : ultimate cover girl earliest models, appearing in several print and television advertisements for the brand.
In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste.
These advertisements established the "girl-next-door" look that it would become associated with.
It first product line, Clean Makeup, launched in 1961.
It was nominated America's best cosmetic brand.
Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.
Sales of the line increased during 1985 due to an advertising campaign featuring supermodel Christie Brinkley.
In 1997, it launched what is now the famous slogan, “Easy, breezy, beautiful…” This was their best way to express how their products were and would essentially give you a natural look.
It eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.
The products of the line are still in production, and continue changing as new ideas come along.
Fashion : ultimate cover girl was one of the largest global brands to conduct animal testing but that is no longer the case.