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In the Braj region of India, where the Hindu deity Krishna grew up, the festival is celebrated for 16 days (until Rangpanchmi) in commemoration of the divine love of Radha for Krishna.

The festivities officially usher in spring, with Holi celebrated as a festival of love.

There is a symbolic myth behind commemorating Krishna as well.

As a baby, Krishna developed his characteristic dark blue skin colour because the she-demon Putana poisoned him with her breast milk.