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Similarly, kallos was used differently from the English word beauty in that it first and foremost applied to humans and bears an erotic connotation.

The Koine Greek word for beautiful was ὡραῖος, hōraios, an adjective etymologically coming from the word ὥρα, hōra, meaning "hour".

In Koine Greek, beauty was thus associated with "being of one's hour".

Thus, a ripe fruit (of its time) was considered beautiful, whereas a young woman trying to appear older or an older woman trying to appear younger would not be considered beautiful.