Price Rounder

Prices like $199 , 29,90 € and £3.98 are troublesome. Because of them, it is crucial to round monetary values. Otherwise, you could consider $199 as a hundred and “something”, and that would an impressive failure in the act of estimating prices. Almost so impressive as buying two products but taking only one of them home.

We are frequently deceived by odd prices, also known as just-below prices. But the worst thing is the fact that we don’t realize how often they induce us to error. Unfortunately, the human capacity to pay attention to details is a scarce resource, as many studies show. Fortunately, machines and software make no assessment mistakes, they can perfectly do the job for us.

Do not pay the price of being a human without the appropriate technology. Price Rounder costs nothing. Let this free app round prices automatically for you while it unmasks the marketing practice — or rather the marketing trick — called psychological pricing.

The secret is always to show a price like $199 preceded by its related round value. The application is straightforward and works as a shopping cart with an embedded price calculator. Whenever you put a hundred-ninety-nine-dollar good into the cart, you will see its price being rewritten as:

≈ $200 (199)

Test the tool for three months. Take advantage of Price Rounder in all purchases, no matter how big or small they are, no matter if online or offline. Besides helping you to make better decisions, this app is a simple and effective expense management system. All prices will be in your currency, no matter if it is dollar, euro, pound, yen, yuan, peso or any other available in your smartphone or tablet.

Price Rounder is an initiative of the Round Price Movement. You can find more about our ideas and us in http://roundprice.org.