MEMRY

MEMRY - We are the dedicated photo & video album community #1!
Born out of Stockholm, Sweden - The Northern Kingdom.

Create Beautiful Epic Photo & Video Albums - Share the full story of your days, your moments and your life - Keep private and secure - Memory lane starts with MEMRY!


--- THE MEMRY STORY ---

With an explosion of number of pictures and videos taken, the Swedish Start-up MEMRY now
challenges Facebook and Instagram on creating and sharing albums!

The founders of MEMRY – Peter Jundin and Pelle Kjellqvist were on the music festival Way Out
West in Gothenburg, Sweden, sitting on the train back to Stockholm, going through all photos and
videos from the weekend. They wanted to share all their amazing moments to their friends, however,
they didn’t want to spam their Instagram feed neither did they want to share their moments to
Facebook, which have become a hysteria of links and advertising, as well as thousands of “friends”
you hardly know.

Then and there – MEMRY was born! A social platform where users easily can create beautiful epic
albums, combining both photos and videos into the same album, that can either be shared with
friends and family or just kept private.

A MEMRY album is presented by a cover photo, which is editable, describing your love, your
weekend in Paris or your passion for fashion! This feature add a new dimension to the story. Exactly
like the cover of a music album.


--- MEMRY HEROES ---

Since the birth of MEMRY, famous and influential Scandinavian bloggers have used the MEMRY
platform, as a mix between a traditional blog and Instagram, presenting new clothing lines or their
everyday life.

Since these bloggers and influencers have millions of followers on other social platforms, from
Instagram to YouTube, and since they push all their devoted followers on to the MEMRY platform,
we have given them ”MEMRY HERO” status. This mean that they are always presented as our
ambassadors in the explore/search view, visible as soon as you download MEMRY. So all new users
will always have great content to see and follow, no matter if their friends are on MEMRY or not.


--- THE MEMRY CLOUD ---

Through MEMRY, we solve people’s problems with the storage of their photos and videos, by
being sorted into albums. All MEMRY albums created, are automatically stored in the MEMRY
Cloud. Our users always have their important and most precious moments safely stored, even if they
would delete their photos and videos on their phones because of lack of space, or by mistake.

Since our users sort their most important pictures and videos from the start by themselves, when
creating an album, there is never any clogging in the cloud of thousands of screen dumps, selfies or
unwanted content. MEMRY ‘s users do their own sorting, and therefore no need for any advanced
algorithms trying to decide what’s important to you or not. Our users decide themselves what’s
important to save.

According to a survey from august 2015, made by the Swedish research institute Novus in
Stockholm, more than 50% of all survey attendees (3.038 people), had the problem of running out
of space on their smart phones, which means not being able to take any more photos or videos. The
majority of these people (73%) deleted their old photos and videos, in order to take new photos and
videos.


--- THE FUTURE ---

The future of MEMRY includes a “Direct sharing” function – Sharing to all followers, selected
groups of people or specific individuals. Also, a web interface for filtering and organizing of your
and your friends albums, as well as a photo book function, making it possible to order a MEMRY
album as a physical photo book. Within 90 seconds, you will be able to create a photo book of
selected MEMRY albums, sent to your location, all around the world. So stay tuned! ;)

Best / The MEMRY Team