LSU sports conference

The seminar is aimed at managers and executives of basketball and others sports organization. The participants will learn about the process of basketball promo-tion including creation, development and sustainability. New opportunities of bas-ketball development in terms of mega-events organization (Euro Basket 2011 ex-perience), Elite basketball team management and massive promotional cam-paigns realization will be presented.
After completing the seminar participants will be able to develop a structure of international and national events, to develop useful strategies for successful event organization, will get to know the most successful basketball promo-projects, the examples of an effective usage of player’s image and learn to create a communication plan for the event.