Small Business Toolbox

Currently, the toolbox includes three assisting tools: Customer Lifetime Value, Campaign Impact Assessment, and Break Even Calculation.

The Customer Lifetime Value calculator will allow you to calculate CLV the simpler way; when the sales cycle is not too complicated you can approximate the CLV calculation by using the 'turnover', 'number of customers', 'gross margin' (% profit over sales), 'churn rate' (% of customers that stop buying from you every month), and the 'interest rate'.

The Campaign Impact Assessment will help you with calculating the probability that the outcome of a marketing campaign has been successful using a similar method as the A/B testing. You have two actions A & B; you'll need the receivers of each action, and the conversion rates (%) for each group, to obtain the probability of success.

The Break Even Calculator will calculate the sales point at which a business will start making a profit, on the basis of its costs and pricing strategy.

More tools will be added to cover the areas of marketing, finance, and operations.