Isportline

Isportline www.isportline.com is a social networking platform for sports fans and athletes around the globe. The platform is owned by Isportline LLC, a digital asset aggregation company headquartered in Delaware, United States of America. The portal was first launched on the 25th of September, 2015.

Isportline was designed to be the home for all sports fans around the world. Being sports fans ourselves, we observed that there is a fair amount of segregation in delivery and watching of sports activities, so we decided to build a central destination for all other sports around the world. This fits well into our portal aggregation business model, and will enable fans with interest in more than one sports to stay on the same platform and enjoy themselves, interact with other fans and engage people across their various sports of interest.

We have also designed the platform with the sports journalists in mind to enable them have a single point of contact and engagement for news, information, content and material on all sports activities in the world, including live games, fixtures, history, news, analysis, videos, audio, and other content.

The platform has both a web presence as well as a mobile application. The web real estate is for people who have more time and are in a relaxed space to engage. The mobile app allows a user to be on the move and still enjoy the services. The experience is designed to be consistent regardless of whichever platform you are working from.

ISportsline has the largest database of all sports, leagues, and sports clubs in the world, from professional, semi-professional to amateur, from major to minor, and from football to Kabbadi.

Our vision is to connect people through sports, and our mission is to become the global leader in social sports and sporting activities. Ultimately, the goal of ISportline is to bring sports fans, athletes and organizations together, creating the largest sports social media networking platform in the world - a home for the teeming billions of global sports fans population.


1.2 BRAND IDENTITY

The Isportline brand and current branding has been carefully developed and defined to capture the youth, freshness, and yet trust and seriousness of intent in providing a secure and dynamic platform for sports fans around the world. We have designed our logo and branded our colors to reflect the latent trust as well as aspirations to appeal to every sports fan in the world.

The platform has both a web presence as well as a mobile application. The web real estate is for people who have more time and are in a relaxed space to engage. The mobile app allows a user to be on the move and still enjoy the services. The experience is designed to be consistent regardless of whichever platform you are working from.

So far we have done a good job to keep the user experience on both the web and the mobile app consistent and will continue to improve on them over time.