International Marketing

► International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally✦

► According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."✦

【Topics Covered in This App are Listed Below】

⇢ Introduction

⇢ Overview

⇢ Objectives

⇢ Basic Modes of Entry

⇢ Characteristics

⇢ Scope

⇢ Advantages

⇢ Tasks

⇢ Outcome of a Marketing Plan

⇢ World Trade

⇢ World Trade Organization

⇢ India's Foreign Trade

⇢ MNCS Characteristics

⇢ International & Domestic Marketing

⇢ Product Lifecycle

⇢ EPRG Framework

⇢ Major Factors

⇢ Geographic Description of Market

⇢ Political Risk

⇢ Import Quotas

⇢ Types of Tariffs and Trade Barriers

⇢ Gatt

⇢ Policy Framework

⇢ Export-Import Documentation

⇢ GDP

⇢ Market Segmentation

⇢ Market Selection

⇢ Mix

⇢ Branding

⇢ Pricing Strategies

⇢ What type of careers work with international marketing strategies?

⇢ How Marketing school help you succeed in a company

⇢ The Career