Sweet Dreams

Sweet Dreams, owned by Grace Group of Companies was set up by the “Ruparelia Brothers” in the year 1989 at Bhavnagar, Gujarat – India. The present top line of Grace Group of companies crossed Rs. 400 million in the year ended 31st march 2008. With an impressive set up of four state-of-the-arts manufacturing units and a strong presence in over 900 prominent retail addresses in India, Sweet Dreams is currently the leading loungewear brand in the country. Its network includes some of the best known names like Shopper’s Stop, Lifestyle, India Bulls, Central, Spencers and it also boasts of a striking brand visibility in UAE and East Africa as well. Sweet Dreams has a brand philosophy of “Relaxed Clothing – Off Work”. All the collections are designed In-house by a competent team of designers. This is backed up further by an even stronger Marketing team assisted with the merchandising, production, quality control, sourcing and logistics departments. Also, the company network and quick dispatch make us a popular choice with retailers. Sweet Dreams has bagged numerous awards for Product Innovation, Quality and Value Pricing. In the year 2008, Grace Group has joined hands with Thailand based International Brand “SABINA” to launch its complete line Lingerie in India under the brand name ‘SBN’. Grace Group shall continue to explore many such international tie-ups.