Cableguy SMS

Cable TV Business in India is undergoing major transformation as a result of Regulatory Reforms and rapidly changing Eco-System

Key Factors bringing about the change being-

Conclusion of Digitization leading to shut down of Analog Services
New Tariff Order coming into effect from current Financial Year setting New Business rules between broadcasters and Cable Operators and Cable Operators and Customers
Implementation of standardized GST, the single Tax subsuming multiple, variable State and Central Taxes hitherto applicable on Cable TV Services
Intensified competition from HITS, OTT and 4G Operators
Successful and profitable Cable Business would be possible only with-

Active Marketing and Sales based on innovative Content Offering
Enabling DIY/Self Care at Customer levels
End- to- end Prepaid terms, co-existing with Post-paid Customers
Cost cutting across board
SaSSen is the first Indian Technology Offering that addresses all the requirements of the Digital Era Cable Services.