Business and Marketing

Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and products on consumer demands. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research.

Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. Market research is a key factor in obtaining an advantage over competitors and is necessary in order to determine market needs that can and should be met.

The eBooks app allows the user to split the view-port, creating two separate viewing areas, mimicking the familiar interaction with paper books, where, at the same time, multiple passages from the same book, and passages from different books.


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Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0))

EPUB3Reader, V. Giacometti, M. Giuriato, B. Petrantuono

Cover by Designed by new7ducks / Freepik

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