Structural Equation Modeling

** Why you need “How to Use Structural Equation Modeling”? **

Learning is better “doing” than “knowing” (Moore, 1997). Structural equation modeling is a powerful data analysis methodology (Bagozzi and Yi, 1988). However, it could be extremely complicated and confusing to many beginning users if only the statistics fundamentals have been taught. Rather than spending hundreds dollars on textbooks that delivers generic information, you need a practical tutorial that uses examples and leads you to go through the processes of using the software (LISREL) to conduct data analysis, and teaches you how to interpret the results in order to get the new scientific findings, just like “How to Use SEM”.

** What’s new in the “ComBo” update? **

In the forthcoming update, the following contents will be added into the app:
- Model analysis with second-order constructs
- Model analysis with moderating effects
- SERVQUAL Model example


Reference
Bagozzi, R. P., Yi, Y. (1988) “On the Evaluation of Structural Equation Models”, Journal of the Academy of Marketing Science, Vol. 16 No. 1, pp. 74-94.
Moore, D. S. (1997) “New Pedagogy and New Content: The Case of Statistics”, International Statistical Review, Vol. 65, No. 2, pp. 123-165.