102.9 WBF

We are a local family owned and operated FM (102.9) & AM (1130) Radio Station, located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area. We feature Classic Hits, a contemporary version of the oldies format, playing the greatest rock & roll hits from the mid to late 60's, the 70's, and the early to mid 80's! We like to say "The Best in Pop, Soul & Rock n' Roll". The classified column of the airways: The WBF Shopper is heard Monday through Saturday, 9am to 10am. Listeners from all over Polk County and beyond call the WBF Shopper to Buy, Sell or Trade for FREE on the radio! To put your items on the WBF Shopper, call 863.533.0745 Monday thru Saturday, 9 to 10am. The WBF Radio Store was developed to save you money on on a wide variety of everyday items like restaurants, golfing, oil changes, and many more; from some of your favorite local business and merchants. All the WBF Radio Store Certificates are sold at half of the retail value. You $AVE 50% on every purchase! It's that simple. No special days, no special times, no special items. All the WBF Radio Store certificates work just that simple! For more information visit radiostore.wwbf.com or call 863-534-7283. Also we bring you the excitement of Bartow Yellow Jacket football, basketball, softball and baseball. Plus NASCAR. Thank You, for listening.