Marketing Toolkit

The mobile Marketing Toolkit includes more than 31 tools to help you plan and analyze marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C sales and marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, direct marketing, customer acquisition, lead forecasting and management and nurturing, ROI and breakeven analysis, customer retention, telemarketing, e-commerce, email marketing, sales promotion, social media, digital marketing, sales management and more.

There are three versions of the mobile Marketers Toolkit, the full version which includes the tools listed below and Marketers Toolkit 1 and Marketers Toolkit 2. Marketers Toolkit 1 includes the first 16 tools and Marketers Toolkit 2 includes the last 15 tools in this list. Depending on how much memory your mobile phone or tablet has installed, you may find it beneficial to download Marketers Toolkit 1 and Toolkit 2, because they will take up less memory and will load and operate faster depending on your device. The following tools are included in the kits.

Note: these are only a fraction of the more than 150 planning and analysis tools available on our website.

Marketers Toolkit 1

1. Sample Size Calculators (3 different calculators for mail testing and surveys)
2. Customer LTV (Life Time Value) Calculator
3. Customer NPC (Net Present Value) Calculator
4. Campaign Sizing Tool
5. Simple Marketing ROI Calculator
6. Campaign ROAI (Return on Advertising Investment) Calculator
7. Campaign Results Calculator
8. Inquiry Campaign Size Calculator
9. Lead Calculator – Based on Known Revenue Goal
10. Mail Testing Financial Analysis Calculator
11. Direct Mail (Solo Mail or Catalog) Package Production Cost Estimator
12. Email Campaign Monthly Lead Flow Planning Calculator
13. Email Campaign ROI Analysis Tool
14. Email Response Rates Chart
15. E-Commerce Email ROI Calculator
16. CPI CPL (Cost per Inquiry, Cost per Lead) Campaign Breakeven Calculator

Marketers Toolkit 2

17. Direct Order Direct Marketing Campaign Breakeven Calculator (all media types)
18. Direct Marketing Campaign Average Order Value Breakeven Calculator
19. Pay-Per-Click Advertising ROI Calculator
20. Banner Advertising Breakeven ROI Calculator
21. Website Breakeven ROI Calculator
22. Social Media Breakeven ROI Calculator
23. Trade Show / Event Breakeven ROI Calculator
24. Trade Show / Event Attendance Calculator
25. Telemarketing ROI Calculator – Based on Known Universe
26. Telemarketing ROI Calculator – Based on Know Revenue
27. Sales Pipeline Lead Flow Calculator
28. Sales Force Sizing Tool
29. Sales Prospecting Activity Rate Calculator
30. Sales Territory Call Planning Tool
31. B.A.N.T. Criteria Chart

See website for software licensing information: http://www.dwsassociates.com/legal-notices#licenseinfo