Digital Marketing Toolkit 3.0

The Digital Marketing Toolkit includes 18 tools to help you plan and analyze digital marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective digital marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C digital marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, customer acquisition, lead forecasting and management and nurturing, ROI and breakeven analysis, customer retention, e-commerce, email marketing, social media, digital advertising and website financial planning and analysis.

List of included tools:

1. Campaign Sizing Tool
2. Response Rate Media Chart
3. Simple Marketing ROI Calculator
4. Campaign ROAI (Return on Advertising Investment) Calculator
5. Campaign Results Calculator
6. Inquiry Campaign Size Calculator
7. Lead Calculator – Based on Known Revenue Goal
8. Mail Testing Financial Analysis Calculator
9. Email Campaign Monthly Lead Flow Planning Calculator
1. Email Campaign ROI Analysis Tool
11. Email Response Rates Chart
12. E-Commerce Email ROI Calculator
13. CPI CPL (Cost per Inquiry, Cost per Lead) Campaign Breakeven Calculator
14. ROI Breakeven Calculator by Media Type
15. Pay-Per-Click Advertising ROI Calculator
16. Banner Advertising Breakeven ROI Calculator
17. Website Breakeven ROI Calculator
18. Social Media Breakeven ROI Calculator
19. Sales Pipeline Lead Flow Calculator

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