This Is Not Clothing

The ‘This Is Not Clothing’ app is an augmented reality experience, unlocking interactive artwork and digital sculptures by scanning This Is Not Clothing’s labels. The app enhances This Is Not Clothing’s exploration of fashion, art and technology, adding a new dimension and experience to the artwork created by Jam Sutton.

Scan the image on the reverse of your clothing tag to unlock a 3d sculpture; you can now view the digital artwork from all angles. Take a photo of your artwork using the app and share via social media using the hashtag #thisisnotclothing.

Don’t have a label to hand? Visit www.thisisnotclothing.com/app for downloadable content & printables to unlock more sculptures using this app.

‘This Is Not Clothing’ is a luxury brand and consumerist art movement. Artist Jam Sutton celebrates and reinvents classical aesthetics, juxtaposing contemporary culture and fine art on a wearable canvas.