Intro to Marketing

Get up to speed with an introduction to Digital Marketing through this free course from the IDM (Institute of Direct and Digital Marketing) and earn a completion certificate.

This course is designed to provide you with an introduction to Digital Marketing and help you take the next step in your marketing career.

This course is comprised of 7 easy-to-study modules

• Direct vs. Digital Marketing
• Evolution of Marketing
• Marketing Channels
• Digital Marketing
• Digital Channels
• Customer Impact
• Segmentation & Profiling


The IDM (Institute of Direct and Digital Marketing) is the UK’s only government-approved institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications. It is also a membership organisation, providing status, knowledge and networking opportunities to today’s senior marketers, and an educational trust, supplying learning materials to higher education alongside initiatives to help university graduates take their first steps in the marketing profession.


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