Social Media Fundamentals

Social media fundamentals, social media, SMPA, CSMMS, SMM

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Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition. However, there are some common features.

- Social media are interactive Web 2.0 Internet-based applications.

- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, are the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.

- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups.

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