RAP Resources & Alerts Project

Build a simply powerful application
Design and Content Process:
How should RAP look?
Research images and photos that you think RAP should look like

Define parameters of app visuals?
Creative commons for free / uncopyrighted images
Share content with your friends and people who’s opinion you respect
Content creators
Content designers
Content publishers

Youth driven project (they are involved in production creation) they establish content guidelines
Youth-directed: as other content is submitted, you will determine and recreate the content
Innovative
Intuitive
Present an effective message to your peers using one or more of these elements:
text , images, videos, audios, external links (buttons or text)
Filtered by you and have ownership or permission to use specific content
Conscious of copyright issues
Design elements and content creation guidelines
Media / content development
Cutting-edge
What information would you like to be shared on RAP ?
What other opportunities and features can we build on RAP ?
What issues are important to you that should be featured and promoted on RAP?
Real life issues will guide the development and value of the product.
What topics are important to you and should be featured on RAP?
A promotional vehicle for the BDYM ?
Programs
Events
YSO’s YSO’s
Jobs, Scholarships, Internships
Other Resources
Beyond that, what would you like to see on RAP?
Entertainment
Information
Community / Safety
Detroit Culture (What makes Detroit special?)
How do we build a better Detroit ?
Missing Child Alerts
Education
Edu-tainment
Establish Content Criteria
Public Beta
Collaboration Model
Test Marketing Phase
Would you like to help build an app that will be help you achieve in school and life?

Feedback
Youth Focus Group (App Development / Product Development / Campaign Development)
RAP (Brainstorming) Session
Defining the content
Establishing user experiences
content standards / criteria
Compatible with majority of mobile devices / compliance with handicapped / blind
What’s a more effective way to communicate with RAP youth?
Youth will dictate how information is disseminated to their peers
Establish content criteria based on young users’ feedback to increase usability and delivery and overall effectiveness of the content
Portrait / Landscape Format
Static / Non-Static Content on the same screen
Scrolling pages / Interactivity

Suggestions will be quickly applied on and to future RAP updates
Soft launch
Simple, Powerful Application
Interactivity
Scalability process will make the adoption rate of the product much stronger
Sharability
For future app updates and versions
Application Elements
Youth sharing
Planning Session / Paperwork
Metrics
Content / Information
Creating youth-driven content
how much information is required to get them to take action? (click here for more info)
Usability
Color / Color Coded
Visuals / Imagery
Information
Number of Pages
Leverage social media feeds
Time-Sensitive Material vs. Material that has a longer shelf-life
Develop a website as an archive depository
Social Media for additional metrics and analytics
How are we using entertainment to engage and educate ?

A voice for our youth
Scholarship fair angle
Streamline the production process
Defining Refining the content
Youth entrepreneurial component

Submission Guidelines
Inspiring our collective ability to build better communities of greater opportunities for -- and with -- our young generation. 10 to 15 youth (core focus group to provide feedback and will be proactive in working with one another to develop the look and feel of RAP)

R. Lee Gordon
P: 734.395.3079
F: 718.855.2411

The National Black TEEN Empowerment Expo: www.nbtee.org
The Better Detroit Youth Movement: www.betterdetroityouth.org
The Better Brooklyn Youth Movement: www.betterbrooklynyouth.org
The Better Baltimore Youth Movement: www.betterbaltimoreyouth.org
UniTee Design, Inc. (Black Youth Empowerment Apparel): www.uniteedesign.com