Consumers DE

Research, understand, share!
Food retailing and the advertising industry as compact never before: The essential app not only for category managers, buyers and sales.

177 billion euros were spent by consumers in 2016 in Germany for fast moving consumer goods in retail stores. Find out in which stores and why. Our data also shows how the different industries invested gross advertising spendings of 31 billion euros.

NIELSEN CONSUMERS 2017 GERMANY
Consumers, Retail, Advertising

For the past 40 years Nielsen has published an overview of the commercial landscape in Germany. Since then the data has been supplemented by consumer preferences and advertising spendings. The data base is Nielsen's household panel and retail panel data as well as a series of Nielsen studies.

CONTENT (excerpt):
Consumers in Germany and worldwide
* Shopping behavior
* Expenditures
* E-commerce
* Consumer confidence
* Attitude towards store brands

Retail in Germany and Europe
* Food retailing
* Drugstores
* Food and nearfood trends
* Nielsen Micro Regions
* Shop types in the top 10 countries of Europe

Advertising in Germany and worldwide
* Spendings by media
* Industries by media
* Businesses by media


FEATURES:
* Intuitive navigation through the data
* Charts and tables
* Easy data sharing
* German and English
* Also available with data for Austria and Switzerland


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