Consumers AT

Research, understand, share!
Food retailing and the advertising industry as compact never before: The essential app not only for category managers, buyers and sales.

19,8 billion euros were spent by consumers in 2016 in Austria for fast moving consumer goods in retail stores. Explore in which stores and why.

NIELSEN CONSUMERS 2017 AUSTRIA
Consumers - Retail

Since several years Nielsen has published an overview of the commercial landscape and consumer preferences in Austria. The data base is Nielsen's retail panel data as well as a series of Nielsen's consumer studies.

CONTENT (excerpt):
Consumers in Austria and worldwide
* Shopping behavior
* Consumer confidence
* Attitude towards store brands

Retail in Austria and Europe
* Food retailing
* Drugstores
* Nielsen areas
* Shop types in the top 10 countries of Europe


FEATURES:
* Intuitive navigation through the data
* Charts and tables
* Easy data sharing
* German and English
* Also available with data for Germany and Switzerland

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