You Drink and We Drive

Of all modes of transport, driving on roads is the most dangerous and the most costly in terms of human lives. This problem is all too common among young people. Although people attempt to drill the message "don't drink and drive" into young minds everywhere as early as kindergarden, it doesn't seem to be enough. Unfortunately, in many cases their struggle has not been effective enough. While 80% of drivers have heard of blood alcohol level from an informative paper or commercial, only 20% know what their state's limit is. Essentially, this means that the message is not sinking into the minds of people. It is a common problem for a media campaign not to be effectual, but one as important as this shouldn't have become so ‘cliché’.

Between 1% and 5% of drivers have blood alcohol levels above their country’s maximum limits, accounting for up to 20% of fatal and serious injuries, and up to 25% of driver fatalities. Young drivers are at risk for traffic crashes, including alcohol-involved crashes, as a result of their limited driving experience and their tendency to experiment with heavy or binge drinking.