CONSUMER ECONOMICS

Simple and easy way to learn consumer economics. It almost cover all important topics of consumer economics which are given below chapter wise :

UNIT. – I : CONSUMER AND CONSUMERISM

Definition and concepts
Rights and responsibilities of consumers
Consumer movement - need objectives and its roles

UNIT. – II : MARKET AND MARKETING

Concept & definition of Market
Classification of market
Market segmentation
Marketing - meaning and definition, concept of marketing
Dimensions of marketing
Functions of Marketing
Channels of distribution - types and functions

UNIT. – III : CONSUMER BEHAVIOUR

Human wants - nature and classification
Law of marginal utility
Law of equimarginal utility
Consumer surplus
Buyer behaviour - buying motives
Buying decision process
Factors affecting consumer decisions
Types of products
Branding, Labeling, packaging
Sales promotion and advertisement

UNIT. – IV : CONSUMER PROBLEMS

Business malpractices
Adulteration, faulty weight and measures
Misbranding
Deceptive labeling and packaging

UNIT. – V : CONSUMER PROTECTION

Meaning, evolution of Consumer Protection
Need for protection, laws for Protection
Quality Control Measures
Guarantee and warranty contracts
Standardization