Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.


In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new website. Players help to create the website by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Co’s AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials