G2 The Global Gujarati

G2 The Global Gujarati is a magazine from Cymbal Media, the magazine division set up by Lokmat Media Ltd. G2 The Global Gujarati is an international business cum lifestyle magazine. It reflects the dynamism of the Gujarati and Parsi communities. Its lifestyle features spotlight luxury brands and trends in fashion, cuisine and entertainment. The Lokmat Media Ltd launched Cymbal Media, their magazine division in Mumbai. "Cymbal Media will create a series of world-class publications to satisfy the readers' changing expectations from the print media. The magazine division will create up-scale lifestyle brands to showcase the ultimate insider experience - an original approach to fashion, beauty, society, art, culture, travel and entertainment. The first magazine launched is G2 The Global Gujarati in a large international size. It is distributed in several international markets. The division also intends to target several niche segments."- says publisher Devendra Darda.