Premium

Premium, a monthly magazine, is a success tool for insurance sales professionals. It has been the ‘go-to’ magazine for six years now for thousands of agents and other financial advisors.
Premium is edited by Ms K Nitya Kalyani, who has worked with the insurance industry, the insurance regulator and with the national business media over the past 25 years.
An array of leading experts, Indian and foreign, write for Premium regularly. They cover an entire range of subjects that are of critical interest to the profession. The content empowers insurance marketing professionals not just to cope with challenges in the profession but to successfully tame and convert them into opportunities. This is made easier because our team of writers combine to educate and enlighten them on ALL aspects of their work.
The contents are professionally edited and attractively presented to enrich reading experience and value to the readers.
In Premium, financial advisors will find articles on the psychology of buying and selling; on positioning themselves in the market so their sales pitch never jars on the client/ prospect; specialist pieces on government regulations including taxes and other levies, on legal provisions governing the various investment avenues, on soft skills such as effective ways to communicate, on game-changing books and ideas that help readers discover new energy in what they do and hence do it differently.
Premium also showcases the unsung heroes of this profession so that the reader can learn about them.

SEPTEMBER 2013: Great opportunities for sales are just a door knock or phone call away, as the Strategy column by K Nitya Kalyani explains in this edition of Premium. But you MUST pick these low-hanging fruits before others do! Meanwhile, our global expert Jim Ruta is at what he knows and does best – advising you, this time on how to earn your client’s loyalty and warning you against running after new ones at the drop of a hat. There is more by way of ideas to help you learn from crises in our books column. Plus wisdom from hindsight! … and of course all the regular features that have made Premium a must-read for insurance and financial advisers!

AUGUST 2013: In only its 2nd instalment, the Strategy column by K Nitya Kalyani really hits the ground running, telling you how to fire up your sales ambitions in the just-begun festival season. And she cites real-life examples and methods of agents to earn their client’s trust. As Dr R Radhakrishnan culls case studies of insurance ombudsman’s various awards to help you get a hang of how this watchbody acts, R Gopinath gives you the dope on how to share the corporate cat’s cream! … all that and the regular features in the August issue that have made Premium the magazine of choice for financial advisers!

July 2013: On the occasion of its 8th birthday, Premium launches Strategies, a new series by its Editor, which is all about, well, strategies to win over your clients! And Jim Ruta tells you why honesty is not just the best policy but THE only policy that works these days! R Radhakrishnan meantime throws more light on how best to work in a customer-first regulatory regime while R Gopinath shows you why corporate clients could be your best bet… all that and more in the July issue, which also tells you why by going digital the magazine has become even more, not less, reader-friendly!

June 2013: In the June 2013 issue, Premium shows you a simple but huge opportunity that insurance advisors have largely ignored: the simple fact that Home is where the action begins, and so Home insurance is a place you should focus! Read this month how the ever-inventive Jim Ruta shows why and how many of you let the slump defeat you. He lists one compelling reason after another for your failure and how to fix each one of them. Dr R Radhakrishnan in his column “Impact” demystifies the new IRDA guidelines to help you abide by the regulations!