phayphay (BETA version)

***NOTE#1: This app is currently in BETA. The app is a beta version, and so content and technologies are not finalized yet and still in review. You use this beta version of the app at your own risk.

***NOTE#2: For Ooredoo subscribers only!

phayphay is a FREE application for the husbands of pregnant women and the fathers of young children. For many people in Myanmar, it's hard to get information about maternal and child health. The phayphay app aims to solve this problem by regularly sending informational messages about maternal and child health. phayphay also aims to place importance on the father's role during pregnancy and when raising newborn babies.

Registration is easy: just enter your mobile number and your wife's current pregnancy week when you first use the app and you'll be all set! If you don't know your wife's current week of pregnancy, don't worry; the app will simply default to Week 5 and you can always adjust her week later in your user profile.

The phayphay app was developed by 2014 Echoing Green Global Fellowship winner Koe Koe Tech, in partnership with multinational telecom Ooredoo, global INGO Population Services International (PSI), and global mobile operator consortium GSMA. PSI's Myanmar doctors localized texts from the Mobile Alliance for Maternal Action (MAMA) for the Myanmar context -- MAMA is supported by USAID and the UN. All messages have been approved by Myanmar's Ministry of Health (MOH).