2012 U S Consumer Demographics

This product is a PDF intended for single use. What can we learn about book consumers in an increasingly digital world? This report answers the myriad questions surrounding the transition by helping the publishing industry understand who the current American book buyer is and how their purchase behavior and attitudes toward digital and print books are changing.

The 2012 Annual Review is the publishing industry's exclusive resource for consumer-based research, integrating channel, motivation and category analysis of book buyers in the U.S. Issued for the fourth year, it answers the critical who, what, where, why, and how of today's book consumer.

The Annual Review explores demographic changes in the context of overall market trends culled from the Bowker Market Research consumer panel, revealing another pivotal year in the evolution of the book industry.