公爵服飾

近年來由於消費結構改變，大陸及東南亞低價商品大量湧入，造成消費型態逐漸往高價及低價

兩極化演進，最受衝擊的本土產製的中價位成衣，不但產量日減，開發意願低落，加上同業削

價競爭，營業額及獲利率大不如往常。

但是目前市場演化方向，對本公司而言，卻是空前的利多消息。
長久以來，本公司即以平行輸入商品為主，因為產地的區域間隔，貨品的品質要求以及樣式都

不同於國內產品。

公司優勢

1.由於產品絕大多數由平行輸入，樣式與國內產品品味不同，雖然進貨價額較高，但具備稀

有，高品質特性，在實際行銷中因無類似商品競價，加上專業銷售人員促銷，所以顧客成交率

高，利潤豐厚穩定。

2.商品多樣，單一商品數量少，本公司採多樣少量的進貨策略，進貨項目除本業男裝服飾外，

更加置皮鞋，皮包，領帶，皮帶等配件副產品，以提高單一顧客消費總額。

3.商品自銷，定價統一，商譽穩健。

公司發展史

1981年10月16日公爵創辦、同時並成立泰順商行。

1999年10月16日創立公爵時尚精品。

2000年5月20日隨著公司業績迅速成長，擴大營業並同時

改為歐洲公爵股份有限公司。

2003年7月15日開始獨家代理許多進口品牌。

2005年1月1日引進國外許多知名品牌；皇冠、ED、帆船等。

2010年 至今，已有多間連鎖門市於南台灣營運中，並且還在繼續擴大成長 In recent years, due to the influx of consumption structure change, mainland China and Southeast Asia, low-priced goods, resulting in consumption patterns gradually to high and low prices
 
Polarization evolution, the most impact on local production system in the price of clothing, not only yield diminishing, low willingness to develop, together with the industry cut
 
Price competition, and is eligible large turnover rate better than usual.
 
But the current market evolution direction of the company, before the good news is empty.
Over the years, the company that is parallel to the input commodity-based, because the origin of the regional gap, goods quality requirements and styles
 
Unlike domestic product.
 
Advantages
 
1. The vast majority of products from the parallel input, styles and different tastes domestic product, although the amount of the purchase price is higher, but with dilute
 
There, high-quality properties in the actual marketing of similar goods auction, plus promotional sales professionals, so the customer turnover rate because no
 
High, lucrative stable.
 
2. Commodity diverse, a small number of single commodity, the company adopted a variety of strategies to purchase a small amount, in addition to purchase items outside of the menswear industry,
 
More home shoes, handbags, ties, belts and other accessories byproduct of a single customer in order to improve the total spending.
 
3. from the sale of goods, pricing unity, goodwill robust.
 
Company History
 
October 16, 1981 the Duke founded and established simultaneously Taishun firm.
 
October 16, 1999 the creation of the Duke of fashion boutique.
 
May 20, 2000 with the performance of the company grew rapidly, expanding the business and at the same time
 
Duke to Europe Limited.
 
July 15, 2003 began the sole agent of many imported brands.
 
January 1, 2005 introduction of many foreign brands; crown, ED, sailing.
 
Since 2010, there have been a number of chain stores in operation in southern Taiwan, and continues to expand to grow