TRIZ GB

TRIZ GB has the following features:
- A system of inventive principles with short text and icons for easy recall.
- Short examples to illustrate usage of each principle.
- Ability to capture generated ideas and send them by email.
- Add your own examples of inventive principles to customize your app.

The simplest way to use TRIZ GB:
Step 1. Define what you need in a short statement
Step 2. Apply inventive principles to uncover and utilize available resources:
1. Begin in the Resources group. Use the inventive principles one by one as hints for idea generation, and then move on to another group.
2. Define entities which could be changed in your situation (elements, actions, and environment). Apply recommendations suggested by the principle.
3. Typical time is 2-3 minutes per principle - then write down all ideas and go to the next principle.
Step 3. Finalize your work by evaluating ideas and then assembling them into concepts.

Example: Your boss calls an urgent meeting to discuss ideas for increasing sales 10%. You have only 1 hour to prepare.

Step 1. Define what you need in a short statement.
How to Increase Sales by 10%?

Step 2. Apply inventive principles to uncover and utilize available resources. (Only partial list of ideas shown)
Resources
Power/Energy: Create incentives to motivate salesmen. Offer sales incentives to motivate customers.
Elements: Use technical staff to assist Sales.
Information: Survey customers to get vital feedback for improving your product/service.
Derived: Establish an advertising campaign to increase your company’s image.
Intensify: Accumulate list of similar sales prospects and conduct a webinar on your product/service for them.

Time
Pauses: Use Customer Service personal to assist Sales when activity is low.
Accelerate: Offer incentives for a short time.

Space
Take out: Use outside sales agents (reps) to augment current staff.
Localize: Use local promotional events.

Structure
Exclude: Exclude sales personnel – utilize on-line sales vehicle.
Integrate: Bundle products together

Conditions
Dynamism: Offer variable pricing (i.e., quantity discounts)
Disposable: Hire temporary sales force.
Inversion: (Buy instead of Sell) Offer Trade-in value for old product on purchase of new.

Step 3. Finalize your work by evaluating ideas and then assembling them into concepts.
Several workable concepts can be formulated by combining various ideas.

As you can see, it is quick and easy to generate a list of ideas to prepare for the meeting.