Mealtime Story

Mealtime can be very challenging. Sometimes it makes mothers feel inadequate of giving proper nutrition for their loved ones.

Tapping into kids’ most desirable activity. In Sept 2014, Dapur Umami made special theme: ‘Mealtime story’. To make it even more appealing and interesting, we created an entertaining interaction between mom and child, an app that will turn pictures of meals into cool animation superhero characters using AR. The cool superhero characters represent each meal with nutrition as their power. Different recipes will feature different stories.

We know that happy bonding time with kids is selfie material. So after watching the mealtime story video, we gave moms a feature to take a pic and share their happy mealtime stories in social media and be recognized as the good mom who knows how to take care of her family.