Management of Sale Promotion and Advertising

Simple and clean notes for management of sale promotion and advertising. It almost contain all important topics which are given below unit wise :

Unit – I. Introduction

Concept of advertising
Scope of advertising
Objectives of advertising
Functions of Advertising
Role of advertising in marketing mix
Process of Advertising
Legal ethical and social aspect of advertising

Unit - II. Pre-Launch Advertising Decision Edit

Determination of target audience
Advertising media and their choice
Advertising measures
Layout of advertisement and advertising appeal
Advertising copy

Unit - III. Promotional Management Edit

Advertising department
Role of advertising agencies and their selection
Advertising budget
Evaluation of Advertising effectiveness

Unit - IV. Personal Selling

Meaning and Importance of personal settling
Difference between personal selling, Advertising and sales promotion
Methods and procedure of personal selling

UNIT - V. Sales Management

Concept of sales management
Objectives and Functions of sales management
Sales Organization
Management of sales force and Sales force objectives
Sales force recruitment, selection, training, compensation and evaluation