Management of Rural & Agricultural Marketing

Simple and clean notes to learn management of rural & agricultural marketing. It cover to all important topics of management of rural & agricultural marketing which are indexed below :

Unit - I. Rural Marketing

Image of Indian rural marketing
Approach to rural markets of India
Rural consumer
Market segmentation
Channels of Distribution
Physical distribution
Product Management
Marketing communication and sales force tasks

Unit - II. Agricultural Marketing

Classification of agricultural products
Agriculture market - Meaning, Components, Dimensions and Classification
Market structure - Dynamics of market structure
Components of market structure and Market force

Unit - III. Market Management and Channel Strategy

Modern Marketing Concepts
Functions of Modern Market­ing
Agricultural products
Commodity exchange
Produce Exchange
Cash Market
Forward dealing
Market exchange
Speculative market
Channels of distribution for consumer goods
Agricultural consumer goods and Agricultural raw materials

Unit - IV. Regulated Market in India

Regulated market
Advantages and Limitations of regulated market,
Organization of regulated market
Future of regulated markets and Regulated markets in India

Unit - V. Marketing of Farm Product

Packing and Packaging
Packing materials
Advantages of Transportation
Means of transport and Transportation cost
Grading and Standardization
Storage and Warehousing
Processing and Selling