Consumer Behavior

Simple and clean notes to learn consumer behavior . Consumer Behavior cover almost all important topics which are indexed below :

Unit - I. Consumer behaviour

Introduction, meaning and significance of consumer behaviour
Determinants of consumer behaviour
Consumer behaviour Vs Buyers behaviour consumer buying process
Consumer movement in India

Unit - II. Organisational Buying behaviour and consumer research

Concept and Characteristics of organisational buying behaviour
Process of organisational buying behaviour
Determinants of organisational buying behaviour
Concept and History of Consumer Research
Process and Objective of Consumer Research

Unit - III. Consumer needs and motivations

Types of consumer needs
Meaning of motivation, needs and goals
Dynamic Nature of Motivation
Measurement of motives
Development of Motivational Research

Unit - IV. Personality and consumer behaviour

Concept of personality
Theories of personality
Personality and understanding consumer diversify
Self and self images

Unit - V. Social class and consumer Behavour

Meaning, Need and measurement of the social class
Social class Mobility