DMC2014

There are 243 million internet users in India which is expected to soar to 400 million in a couple of years.
There are 950 million mobile subscribers in India out of which 130 million access Internet through their
mobile phones. 86% of Indian with web access visit at least one social media site such as Face book, Twitter
and others. This has influenced the way people buy products and services – be it banking, ticketing, news,
property, electronics, jewellery etc. Email, Internet and mobile have emerged as major media vehicles for
reaching the customers. According to a new research one in 3 FMCG shoppers go online first to gather
information about brands and prices before going to a physical store to buy the product. Consequently
digital marketing is becoming mainline marketing.