bARC

Wouldn’t it be amazing if our phones could see the world in the same way we do. As we are walking around we could point our phone at anything and have it recognise images and objects like the human brain and then pull in knowledge and information associated with that image or object.

Traditionally this has been something in the realm of science fiction, but today we have moved to a world where this is actually possible.

Augmented Reality is about adding to the world around us by providing information that overlays seamlessly with your smart phone, bridging the gap between the digital and physical world, bringing things like pictures, products and places to life.

Using the power of Aurasma, the Augmented Reality Company brings to life to the boring and flat.

Aurasma allows your smart phone or tablet to recognise images and objects. It then augments your view of the real-world with videos, music and 3D animations called “Auras”. The app provides a rich, vibrant experience for people, where they can see products and find additional information, moving right out of the printed page, like something from a Harry Potter movie.

This technology has applications everywhere, in things like Tourism, Education, Arts and Museums, marketing, advertising or print journalism and is limited only by the imagination.

What's great about this it isn't just a faster and more convenient way to get information in the real world, but there are times when actually using this medium allows you to be able to display information in a way that wasn't possible before.

Augmented Reality is only limitation with this is your imagination. So what's your imagination telling you?

Download the app to view content.

Look for the bARC icon on posters, buildings, flyers, newsletters and just about anything else.

Launch the app and hold your camera over an augmented image to see the amazing world of Augmented Reality.