Asian Trails Ltd.

The Asian Trails companies have established a network which now covers all major Asian tourist destinations. With offices in all strategic inbound tourism centers throughout South East Asia, the Asian Trails uniform can these days be seen in most countries in the region, from Thimphu, in the Kingdom of Bhutan to the Lesser Sunda Islands in the Indonesian Republic.

The Asian Trails vision was first conceived in 1999 by Luzi Matzig (Lersan Misitsakul) who had formerly been with Diethelm Travel Thailand for 29 years and who, together with senior partners Laurent Kuenzle, Jacques Guichandut and Roger Haumueller founded the company in mid 1999. Asian Trails grew very successfully over the years and in August 2006, Kuoni Travel of Switzerland become a majority Shareholder in the company, while agreeing to let Asian Trails continue as a totally independent regional Destination Management company.



Asian Trails offices are located in Cambodia, China, Indonesia, Laos, Malaysia, Myanmar, Thailand and Vietnam.

Luzi Matzig is now the CEO while Roger Haumueller took over as Managing Director of Asian Trails Ltd. in Thailand. Laurent Kuenzle acts as Group Managing Director for all companies outside Thailand.

Asian Trails Ltd. Thailand, was the first to commence operating on September 09, 1999 (9-9-99 is considered a very lucky date) with a staff of now 225-plus experienced managers and travel specialists. Its headquarters are in state-of-the-art offices on the 9th floor of SG Tower in downtown Bangkok, with easy access by sky-train, buses and taxis. There are branch offices in Phuket, Khao Lak, Krabi, Koh Chang and Samui and the company handled over 303’000 clients in Thailand during 2007 with sales of 1.72 Billion Baht (USD 52 Mio.) Asian Trails Ltd. is an official IATA accredited agent and offers favorable air ticket deals ex Thailand.

As the handling agents for major international tour operators such as the Kuoni Group of companies including Kuoni Switzerland, France, Spain and Holland, as well as for TUI Touristik Union International (in Indonesia, Myanmar and Malaysia), Asian Trails provides quality destination services to multilingual clients at competitive rates.

All Asian Trails companies operate on the same platform, the TOPAX passenger handling system. Asian Trails has created the only truly integrated service net in Asia, where the lines between front and back offices have subtly been blurred by database management, and full use is made of information technology. Online access via the web with instant confirmations of reservations and rates for hotel bookings and package tours was introduced in August 2001, followed by an XML platform allowing selected partners direct access to Asian Trails’ database which was introduced in mid 2005.

An efficient team of motivated and experienced managers who know their individual terrain extremely well work in harmony towards the same goal. All are continuously scouting for innovative products and are in daily contact with each other, sharing ideas and information. Training programs are coordinated throughout the network to ensure that quality is maintained at a consistent level everywhere and at all times.

Asian Trails has become a standard and aspires to be seen as the benchmark against which others are judged.