Product Tour

Product Managers and Product Marketers come to us when they realize they need an interactive walkthrough or a product tour for user onboarding. However, we advise our new customers to consider task-based user onboarding. That is, instead of “onboarding features” try “onboarding goals.”

Your product and service value proposition addresses the overarching pain points and needs for users, with your products many features and capabilities. How can you make that tangible for new users without overwhelming them? Tours should offer clearly articulated benefits. Each tour topic can break down a lofty goal into manageable tasks. These tasks- representing the tangible value of your product - get your users on the path to success.

Does design flexibility matter? Most services offer some way to customize branding.

Do you need a way to highlight elements? you can place a call to action on specific elements, prompting users to interact. So you need highly interactive product tours, that will be a major factor.

Do want to target messages and tours to specific user segments ? plans can target messages to user segments based on attributes like role, time since they created the account, etc. If you want that level of control over communications, then that might be a big differentiator for you.

Does your app use iFrames? etc.