Fransiscus

Fransiscus Budi Pranata or familiar called as Frans holds Doctoral degree in Management, MBA degree and Bachelor degree in Accounting. He is certified of CFA, registered accountant, international certified facilitator and hypnotherapist.

He is a seasoned Finance Director/CFO with 22 years of working experience from manufacture and retail industry both in multinational and local background. He started his career in the big 4 public accountant firm for the first 2 years of his working experience and up to now he focused in the corporate side.

His areas of expertise are in : Financial Information Generation, Budgeting and Forecasting, System Development, Cash Management and Optimization, Operation and Financial Analysis, Cost Accounting, Innovative Program Development, Corporate Accounting and Tax Preparation, P&L Management, Performance Improvement, Auditing and Compliance, Human Resources Management.

His key achievements during his career are:

1) Developed an investment proposal and financial modelling for new stores.

2) Favorably reduced corporate tax obligation on withholding tax article 25 by approx. US$200 thousands.

3) Successfully acquired tax exemption on withholding tax article 22 (2.5%) by US$ 80 millions.

4) Provided development in place in various areas, some of which are:

a. Fixed asset registration and control procedures,

b. Separation of Profit/Loss by division for better and close control of division performance management,

c. Formation of cost allocation among various projects and departments,

d. Establishment of standard costing,

e. System-based automation of management and financial reports for various purposes (such as centralization of Hyperion-based reports),

f. System integration for online information and sound internal control (such as manufacturing to finance, software nterfaces, and SAP implementation).

5) Lead the overall aspects of finance/treasury, accounting/reporting, taxation, and budgeting as well as system and procedures for accuracy and integrity of all financial information

During the interview session he impressed as mature, bright, communicative, humble yet confident person. He possesses good analytical thinking, strong conceptual planning, andgood presentation skill.

His DISC Personality Profiling insights he is a Promoter & a Coordinator.

Key strength as a Promoter: Ability to handle difficult situations tactfully, sensitive to the needs of people; Ability to create a pleasant, comfortable atmosphere; Ability to promote ideas effectively; Prefers a fast-paced environment.

Key Strength as a Coordinator



Professional Experience

ZALORA, the biggest fashion online shopping in Indonesia & SEA.

CFO & Service Director

01/2014– now

Lead Project Process improvements, Automation, Reporting, and Standardization with impact better support to business & drive out cost
Create performance dashboard – online, real time
Manage tax compliance & reporting
Manage fund request and cash flow planning
Manage audit of year 2012, 2013 & mid year review 2014
Make policy and authorization matrix
Manage G/L accounts, inventory and reporting, risk management and control.
Hold full accountability for the accuracy and integrity of financial information, reporting, and directed 25 personnel in finance + 10 personnel in service dept (HR, legal, office mgt, etc)
Lead HR, Legal, Office management & assist in business development


YUPI INDO JELLY GUM, the biggest gummy producer in Indonesia.

Finance Director

09/2011– 12/2013

Lead Project Process improvements, Automation, Reporting, and Standardization with impact better support to business & drive out cost
Lead white belt six sigma projects with cost saving of USD 500K annually
Create performance dashboard – online, real time
Manage to get USD 15 Mio loan for capacity expansion project
Manage & win tax objection IDR 28.5 Bio case PPh 26
Manage G/L accounts, inventory and reporting, risk management and control.