S.W.A.G. Essentials

S-o just what was the motivation behind the creation of S.W.A.G Essentials? After being approached many times by her brother, a Licensed Master Barber about creating a product specially formulated for men to relieve ingrown hairs, razor burn and breakouts a star was born. In 2012, Founder Lydia Evans developed the first ever product of its kind in the world.

W-ith an extensive background as a Licensed Esthetician, skin care comes natural to Evans. The desire to achieve visible results and witness the transformation of a man’s skin was what fueled her to take ...

A-ction and create an awesome grooming brand for men. Hands down, one of the best products on the market, The Deep Cleansing Face Bar aka the “S.W.A.G Bar™ ” is the brand’s premiere 3-in 1 product that put a face to S.W.A.G Essentials, LLC.

G-iving men a supreme quality, action packed skin care line with lightning speed results is what we do. Although our customers range from professional athletes to business executives one thing is for sure the guys swear by S.W.A.G! They are loyal and desire only the best in life.