Wine in Moderation

The program Wine in Moderation, Art de Vivre (wine in moderation, Art de Vivre) is a joint initiative of the European wine sector. Its goal is to promote the responsible consumption of wine and wine products, support the message of wine as a product of excellence to be savored with calm and moderation, and educate consumers and the general public about the social and health risks of excessive consumption and misuse, while encouraging a cultural change in the approach to alcohol consumption making moderation fashionable.

"The wine is only fully apreciated when consumed in moderation".

The AEVP - Association of Port Wine Companies - is responsible for the coordination and implementation of the program Wine in Moderation in Portugal.