Indian Jan Aushadhi Yojana

Pradhan mantri Jan Aushadhi Yojana

The Government of India breathed life into the Jan Aushadhi Programme, 2008, and plans to run it on a Campaign Mission Mode. The Jan Aushadhi Campaign is a self-sustaining business model re-launched in March by the Department of Pharmaceuticals under the Pradhan Mantri Jan Aushadhi Scheme. Based on the principle of Not for Profits but with Minimal Profits, this programme has been re-launched with the objective of ensuring availability of quality medicines at affordable prices to all. The Pharmaceutical Industry in India has developed a strong capability to produce quality branded and generic medicines in most of the therapeutic categories, and has in the past three decades evolved from a 1500 crore industry in 1980 to a 1,19,000 crore industry in 2012. Unfortunately, though most of these medicines are priced reasonably as compared to other countries, the poor in India are still unable to afford the branded ones. The Government of India had stepped in to help the poor through regulations such as Price control of Scheduled and Non-Scheduled Drugs, Uniform VAT, and Reduction in Excise duty. To further alleviate the condition of the poor and help them attain better quality of life through access to quality medicines, the government has now launched the Jan Aushadhi Campaign.