Cyanlabs

cyanlabs is a live direct or indirect view of a physical, real world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics.
It is related to a more general concept called mediatech reality, in which a view of reality is modified by a computer.
As a result, the technology functions by enhancing one's current perception of reality.
Now commonly use by printing and advertising industry to boost interactive and engagement for marketing purpose with viewer.