Creative Business Cards Ideas

Business cards are perhaps the most quintessential marketing tool around. They are the name and face of your company, as well as the one thing that people connect with in order to get their attention. That is why it is important to not only get the most from you cards in terms of creativity, but also important to get the most leads from your business cards. That is why it is important to keep a few design principals in mind before you start creating your business cards. Below are the top four tips to ensure that you get the most from your business card.

Shape - Try to play around with the shape of your card. This will help in getting the attention of your prospect, but will also position you as a stand out company that puts extra thought into their company. As a result, try to play around with shapes that embody your salon. Many times, people will get their business card in the shape of a bouffant hairstyle, brush, or even in the shape of a salon-cutting chair. All are great ideas and will allow you to get more out of your business card.

Copy - Try to stick to the usual copy of a business card. This would include name, phone number, email address, phone number, fax number, etc. Just be sure that the contact information is the focal point of the card. This will help in not only allowing you to get people to contact you, but also puts the employee as the focal point of the card. Simply remember that the more you put on the card, the harder it will be to read. So try to keep it simple with a logo and a tagline.

Colors - Try to use colors that embody your branding. Reference your website, flyers, brochures and postcards. See what colors your use most frequently and narrow it down to two, maximum of three colors. This will help build brand credibility and brand awareness.

Images - You can include images on your business card, but try not to clutter it up. Many times people will include images such as brush and a comb or a barbershop pole. These seek to highlight your branding, while also remaining relatively unobtrusive.

When you are one, be sure to ask your friends, family and coworkers what they think of the business card. This helps in getting word out about your salon and also helps in getting feedback so that you can create the most artistic business card ever.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.