About Sensum CX
Customer Experience [CX] is made up of a series of events where a customer interacts and engages with messaging, products, people or spaces, with the aim of identifying the way users LOOK, FEEL and ENGAGE at each point of the journey.
Sensum provides this valuable data to brands, retailers, and planners to understand context, emotions and engagement.
Capture geo-tagged and time-stamped annotations of what happened and when. From audio notes to video, from text input to barcode scanning you can quickly contextualize user engagement allowing you to paint a picture of a user journey.
By adding motion and biometric data to the journey app, you can paint a world of the conscious and non-conscious responses of respondents, and all with the same time-stamped and geo-located accuracy as the annotated data. Use this tool for deeper insights to your user's journey.