折扇

继民艺系列应用「榫卯」之后，tag Design 向大家发布第二款民艺系列应用「折扇」。

“今吴中折扇，凡紫檀、象牙、乌木者，俱目为俗制，惟以棕竹、毛竹为之者，称怀袖雅物，其面重金亦不足贵。”   —— 沈德符（1578-1642）

折扇在中国的流行始于大约 15 世纪的明朝。这件原本用来纳凉扇风的日用器物，因文人在扇面之上创作书法和绘画后用以随身自用或馈赠而渐成风尚。当原本单在纸张上创作的雅士们发现这件可以折叠舒展的方寸之物几乎是个移动的画卷后，便将自己喜爱的诗书画印全部展现其上，再结合自然清雅的美材与工匠名家们的巧工，既寄闲情逸致，也彰显个性！

炎炎夏日，一扇在手，缓缓摇曳。古代文人将这一纳凉日用小物发挥到极致，几乎所有知名画家和书法家都曾在折扇上写写画画，其中不乏传世经典，可谓 “小物有大美”！温润雅致的工材之美，典雅而精妙的书法绘画，人们以同时拥有名家扇面与制扇大师的手作为傲。它像一张移动的艺术名片，是品味与身份的象征。随时间流逝，手中把玩的折扇还会逐渐呈现出只属于自己的独特色泽和质感，因此成为那个时代的文人与玩家的 “必备潮品”。18 世纪，折扇流行至欧洲，并曾一度被视为具有异国东方情调的象征。

今天，我们作为一众现代人类，被传统工匠这种专注于尽心雕琢美物的专心、还有古时文人玩家 “玩物陶冶情操” 却生出一个 “世界” 的状态所打动、吸引。折扇过往每个时代都承载着相似的功用——纳凉送爽、承载记录和创作者的心境才华。那么我们这个时代又有何不可？于是我们跃跃欲试，想在折扇上进行创作，想在折扇上写写画画，用这古老的载体来记录和诠释我们的时代、我们的创意、我们的喜好与才华！加入我们，一起来品味传统工匠的心境，进行全新的艺术创作！

「折扇」这款应用便是这样一个美好的契机，让我们可以在历史的长河之中与古人一同坐下把玩折扇，赏画抒怀，听鸟鸣虫吟，进山选竹，动手制扇！

tag Design 希望通过这个时代的科技，通过网络和移动设备让大家更了解折扇这个有趣的小物。我们翻阅众多文献与古籍学习了解折扇的历史与脉络、在中国竹海安吉考察并寻访文人扇坊、在苏杭拜访并征求制扇大师和画家们的意见建议、并与中国最棒的插画艺术家合作，就是想让大家更加真实而细致地感受到这充满艺术之美和手艺之美的小物。经历一年有余的设计与开发，现在我们将此呈现给大家！

在这个美好的时代，让数字化和技术成为传统与现代的纽带，为我们打开一扇门，去感受美。


在「折扇」应用中：

欣赏／带领大家领略年轻艺术家和创作者在折扇之上的灵感之作。

形制／高质量的三维建模表现传统折扇主要形制、结构。

工艺／游戏的巧妙玩法，带你一起感受经历一把折扇的诞生。

历史／一起走过时光，一起寻觅扇的历史。

扇坊／你可以拥有一把知名并有趣并活着的年轻艺术家创作的正宗的手工折扇。

此外你还可以感受到绝不浪费你的手机的强大机能和半个像素的使用体验！
精致有趣的插图，严谨的文字，身临其境的现场声音，还能分享到社交网络或你的好友！

「折扇」有中／英／日／法 4 种语言，欢迎你分享给世界各地更多的朋友，让美不分国界。

「折扇」，赞美所有热爱生活、拥有 “玩耍” 与 “创造” 之心的人们！

真诚感谢帮助我们的人，感谢支持关注我们的人！

让我们用这个时代的方式向传统和手艺致敬！


tagDesign | 泰格

我们是位于中国北京的一间设计团队，热爱手艺与美。我们以设计力与数字化为媒介，做传统与现代的连接与诠释！ 

期待热爱美与手艺的你和我们一起来玩出新花样！

网站：http://www.taguxdesign.com

邮箱：tag@taguxdesign.com

微信：tagDesign

微博：tagDesign

instagram：tagdesign1212 Following the application of folk art series "tenon", tag Design released the second paragraph of Folk Art Series Application "folding" to everyone.

"Today Wuzhong folding fan, where sandalwood, ivory, ebony who all head for the customs system, but to Zongzhu, bamboo whom who said pregnant sleeves Ya was also less than its face heavily expensive." - Shen Fu ( 1578-1642)

Folding popular in China since the Ming Dynasty around the 15th century. This piece was originally used to enjoy the cool air fanning household utensils, due to the creation of calligraphy and literati painting to carry on after the fan and had become the fashion for personal use or gift. When Aston who had a single on the paper authored found that this can be folded stretch inch of thing is almost after a moving picture, they put their favorite painting and calligraphy poem printed on the entire show on which, combined with natural elegant beauty materials and craftsmen masters their cunning work, send both pursuits, but also highlight the personality!

Summer, one in hand, slowly swaying. Ancient writers will enjoy the cool air of this small household objects to the limit, almost all well-known painters and calligraphers have to write or draw on a folding fan, many of them classics, described as "small objects have great beauty"! US industrial material of Wen Runya consistent, elegant and exquisite calligraphy and painting, famous people to have both fan and fan-made hand as master proud. It is like a business card art of movement, it is a symbol of taste and identity. Over time, playing in the hands of the folding fan will gradually showing a unique color and texture only their own, become writers and players of that era "must influx of goods." 18th century, folding popular to Europe, and was once considered a symbol of exotic oriental exoticism.

Today, we as a congregation modern humans, this is the traditional craftsmen carving dedicated focus on good things to concentrate on, as well as the ancient literati players' plaything mold character "is to give birth to a state of" world "impressed attract. Folding the past every age carrying a similar function - cool air is cool, the creators of carrying a recording and mood talent. So what is wrong with our time? So we try, want to create in the folding, folding want to write or draw on, with this old carrier to record and interpret our time, our creativity, our preferences and talent! Join us and take a taste of the traditional artisans of mind, a new art!

"Folding" The app is such a wonderful opportunity, so that we can sit down together and play with the ancients in the course of history folding fan, Shang Hua poetry, listening to birds insects Yin, into the mountains choose bamboo, hands-fan!

tag Design hope that through this era of science and technology, through the Internet and mobile devices to let everyone know more about folding this fun little thing. We read many ancient literature and learn about the history and context of folding, examine and look for fan writers workshop in China Hai Anji bamboo, visiting-fan and solicit masters and painters opinions and suggestions in Suzhou, China and with the best illustrators cooperation, is to let everyone feel more realistic and detailed that Mimi full of craft and art of small objects. Experienced more than a year of design and development, and now we present to you this!

In the good times, so that digital and traditional and modern technology to become a link for us to open a door, to feel beautiful.


In the "folding" of applications:

Appreciate / take you a taste of the young artists and creators for inspiration on the folding fan.

Shapes / high-quality three-dimensional modeling of the performance of the major traditional folding fan shape, structure.

Process / clever game play, you feel with the experience with the birth of a folding fan.

Through the history of time / together, to look for history fans.

Fan Square / You can have fun and live a well-known and young artists of authentic handmade folding fan.

In addition you can feel not waste your phone's powerful functions and a half pixel experience!
Exquisite interesting illustrations, precise content, immersive live sound, but also a social network to share or your friends!

"Folding" There are Chinese / English / Japanese / French four languages, you are welcome to share more friends around the world, so the United States regardless of national boundaries.

"Folding", and praise all the people who love life, with "play" and "creation" of the heart!

Sincerely thank people who help us, grateful for the support concerns of the people!

Let us pay tribute to the way in this era of tradition and craftsmanship!


tagDesign | Tiger

We are located in Beijing, China, a design team, love of craft and beauty. We design and digital force into the media, do connect with traditional and modern interpretation!

We look forward to love beauty and craft of you to join us to play new tricks!

Website: http: //www.taguxdesign.com

E-mail: tag@taguxdesign.com

Micro letter: tagDesign

Weibo: tagDesign

instagram: tagdesign1212